How do you feel about salespeople? Do you dread it when they appear, unsolicited (whether in person or by phone)? Do you clam up? Do you get tense? Are you rude to them? If you’re in the majority, you will likely try to gently sidestep this question.
As a general rule, most people groan when they think of dealing with salespeople. That’s unfortunate.
You see, we are all in sales and it is an important aptitude that each of us must master in order to be successful in life.
This statement may seem obvious if you own a business or are in a selling profession. But what about the rest of us? Absolutely!
Is a plumber in sales? What about the termite guy who comes to your home? Hmm . . . yes. What about the downtown librarian or the receptionist at the doctor’s office? Yes.
No matter how the transaction or interaction goes, a person’s response to your request will directly reflect on the company they represent. How many times have you said, “I’ll never go back to that restaurant again – the service was lousy!” Hmm. . . I guess the wait staff is in sales too – and they just lost some business for their employer.
That’s why it is so important to remember everyone is in the sales and customer service business.
“Yes but . . . ,” you may be thinking, “I’m not in sales!”
Before you walk away and disagree with me, apply these scenarios to your own life:
- When you go for a job interview, you have to be very good at selling yourself and your skillset to your prospective employer.
- When there are five of you vying for a promotion – and you know you have to demonstrate you’re the best candidate.
- When you weigh all the factors and negotiate with your family for this year’s vacation.
Each of us must employ salesmanship in our daily interactions with others. That doesn’t mean we have to be unethical, pushy or dishonest. It simply means we observe, listen and watch for situations in which we can apply our talents in order to achieve a better outcome for all concerned.
The old days of “strong-arm tactics” are gone. Instead, applying a solution-oriented attitude and trying your best to solve a problem (for yourself or for another) will bring you success.
Are you transmitting a positive attitude, a winning smile and a “I can help you with that” mindset? You are selling yourself every day and in every interaction you have with another person. This is your opportunity to show them what you can do, and their opportunity to determine if they want to continue with this relationship.
No matter who you are, or who you work for, it’s important to approach life (and business) with courtesy and respect for others. You don’t always have to be original in thought and deed. You simply have to be genuine – and be good at what you do.
Go forth and put yourself into a positive light!Darlene
Your Coach for Results